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Employers:
Why join?

SmartGO is a national scheme providing discounted workplace travel, helping employers incentivise low-carbon transport and save their staff money. Offers are available on buses, trains, bikes and more, all accessed through the online portal, producing benefits for both employers and staff.

10% OFF

Big Monthly Savings

£5 OFF Monthly Costs

Big Monthly Savings

8% OFF

15% OFF Selected Cards

SmartGO includes some local deals in certain areas. Click the locations below to see what’s available in different areas of the country. 

Enhance staff recruitment and retention - through lower cost travel and promotion of healthier travel options, offering staff benefits
Manage parking demand – through initiatives to reduce single car occupancy such as journey sharing and promotion of walking and cycling
Reduce business costs – by reviewing business travel and the use of IT to avoid the need to travel and reduce the need for parking
Deliver carbon reduction – by providing tools to reduce carbon emissions from commuting and business travel
Enhance business brand – through support for a low carbon initiative and by gaining profile through being a Smartgo member

Cost savings – a range of promotions and discounts are available from local and national transport operators
Health and wellbeing – boosting opportunities for regular exercise through cycling and walking
Reduce your carbon footprint – options to help you to decrease the contribution that your form of travel makes to the environment

Marketing Support:

Once registered, we help our employer members promote the scheme to staff in a variety of ways, including:

  • Electronic flyers and posters
  • Regular newsletter to employers and staff on latest offers and developments.
  • Option for employers to be notified on each staff registration. Tailored information for internal communications e.g. intranet page, bulletins or emails. 
  • On-site event to promote the scheme to staff for employers over 500 staff as standard.

Members include:

    "SmartGO has provided invaluable help over the years to enable us to develop a wide range of workplace travel solutions that not only enhance the broad range of benefits we give to our staff, it also generates wider business benefits in reducing travel costs, improving the health and well-being of our staff and helping us to achieve our carbon reduction targets"

    Alastair Hamilton, Partner at Pick Everard

    "Arriva welcome the SmartGo initiative which provides opportunities to promote bus travel. We already work very closely with a small number of key employers and look forward to extending that type of relationship with companies across the city. Arriva offers great value bus travel and that value is increased for staff of companies that sign up to SmartGo."

    Linsey Frostick, Regional Marketing Manager, Arriva

    "SmartGo Leicester communicates with their partners and members effectively and efficiently, allowing us to become involved in their on-going activity."

    Jayne Moyses Head of Sales & Customer Relations, East Midlands Trains (Stagecoach)

    "SmartGo Leicester offers our staff and students discounted travel and provides a strong network of travel stakeholders in the city to share resources, ideas and strength to secure further progress towards sustainable travel."

    Sandra Lee, University of Leicester

    "The partnership with Go Travel Solutions offers the benefit of a range of travel incentives through SmartGo, travel survey management and evaluation, practical advice to enhance sustainable travel and secured engagement of other public and private sector partners for the long term benefit of local transport"

    Jo Tallack General Manager, Highcross Leicester (part of Hammerson)

    "The University Hospitals of Leicester can offer staff a wide range of discounted travel options through SmartGo Leicester that was previously not available."

    Ruth Ward Travelwise Manager, University Hospitals of Leicester

    "East Midlands Trains has a great working relationship with SmartGo and is very keen to promote all opportunities to increase travel by train that this partnership strives to achieve."

    Lawrence Bowman Commercial Director – East Midlands Trains

    "Highcross is committed to encouraging our teams and customers to use sustainable transport and SmartGo Leicester is an excellent tool and support network."

    Jo Tallack, General Manager, Highcross Leicester (part of Hammerson)

    "The SmartGO programme has provided a wide range of travel benefits to staff at DMU. We know that one size doesn’t fit all in relation to travel choices and SmartGO are able to provide a variety of travel discounts and incentives which suit the requirements of a great many number of staff. SmartGO is our first port of call for discounts and incentives for staff travel."

    Karl Letten PIEMA, Environmental & Sustainability Officer, De Montfort University 

    "SmartGO has really helped boost our efforts to encourage staff to use sustainable transport, particularly buses. Previously, we had separate relationships with travel providers and communicating opportunities to employees could be ineffective and time-consuming.

    Being able to consolidate everything with the SmartGO platform has saved us a lot of time and enables us to simply direct staff to a single place. Plus, they can now access an even better range of discounts too!"

    Cory Laywood, Service Manager, Leicester City Council

    "With SmartGO, we can provide transport incentives to shopping centre staff and our retailers without the need for the individual to arrange separately. The large discounts available on public transport are particularly helpful as retailers can offer as part of the incentive package to work at Highcross which is a great differentiator In the last year alone, the value of SmartGO offer requests by Highcross staff represent a saving of more than 11 times the annual membership fee!" 

    Jo Tallack, General Manager, Highcross Leicester

    "The offers available to staff through membership of SmartGO have been supported by a range of infrastructure developments such as the installation of bike racks and new showers to encourage cycling to work, and accommodating charging points for the increasing adoption of electric vehicles, particularly through the Nissan LEAF offer, which many staff took up."

    Sandra Lee, Sustainability Manager, University of Leicester

    "SmartGO has provided invaluable help over the years to enable us to develop a wide range of workplace travel solutions that not only enhance the broad range of benefits we give to our staff, it also generates wider business benefits in reducing travel costs, improving the health and well-being of our staff and helping us to achieve our carbon reduction targets"

    Alastair Hamilton, Partner at Pick Everard

    "Our aim is to give people across Milton Keynes the widest choice possible when it comes to travel and to offer affordable and healthier solutions. SmartGo Milton Keynes will help to deliver this to local businesses and residents alike and I’m delighted that Milton Keynes Council are able to support this."

    Keith McLean, Cabinet Member for Transport, Milton Keynes Council

    "I believe that SmartGo initiatives and travel benefits will enhance the attractiveness of Milton Keynes for current and future employees and employers. The blend of mobility and sustainability that the scheme offers should make all Milton Keynes employers seriously consider membership."

    Richard Scott, Employee Forum Chairman, Volkswagen Financial Services

    "I believe that SmartGo initiatives and travel benefits will enhance the attractiveness of Milton Keynes for current and future employees and employers. The blend of mobility and sustainability that the scheme offers should make all Milton Keynes employers seriously consider membership."

    Claire Kennedy, Santander

    "SmartGo Milton Keynes has been a valuable tool for us to engage with employers in relation to sustainable travel. There has been great enthusiasm for the project amongst employers across the Borough."

    Cllr Matt Clifton, Cabinet Member with responsibility for transport

    I am delighted to be involved with this SmartGo initiative to encourage local people and employers to consider cycling and other sustainable modes of transport. The scheme allows you to save money and improve your health, and we hope that new and existing SmartGo members take advantage of our offer.

    Phil Corley Owner, Corley Cycles

    "I am very happy that The Transport Systems Catapult has been asked to join the SmartGo Milton Keynes Steering Group. As a Milton Keynes-based organisation focused on the delivery of Intelligent Mobility solutions, we are looking forward to applying our global expertise to also help support local initiatives in this area."

    Steve Yianni, CEO, The Transport Systems Catapult

    "Arriva welcome the SmartGo initiative which provides opportunities to promote bus travel. We already work very closely with a small number of key employers and look forward to extending that type of relationship with companies across the city. Arriva offers great value bus travel and that value is increased for staff of companies that sign up to SmartGo."

    Linsey Frostick, Regional Marketing Manager, Arriva

    "SmartGo Leicester communicates with their partners and members effectively and efficiently, allowing us to become involved in their on-going activity."

    Jayne Moyses Head of Sales & Customer Relations, East Midlands Trains (Stagecoach)

    "SmartGo Leicester offers our staff and students discounted travel and provides a strong network of travel stakeholders in the city to share resources, ideas and strength to secure further progress towards sustainable travel."

    Sandra Lee, University of Leicester

    "The partnership with Go Travel Solutions offers the benefit of a range of travel incentives through SmartGo, travel survey management and evaluation, practical advice to enhance sustainable travel and secured engagement of other public and private sector partners for the long term benefit of local transport"

    Jo Tallack General Manager, Highcross Leicester (part of Hammerson)

    "The University Hospitals of Leicester can offer staff a wide range of discounted travel options through SmartGo Leicester that was previously not available."

    Ruth Ward Travelwise Manager, University Hospitals of Leicester

    "East Midlands Trains has a great working relationship with SmartGo and is very keen to promote all opportunities to increase travel by train that this partnership strives to achieve."

    Lawrence Bowman Commercial Director – East Midlands Trains

    "Highcross is committed to encouraging our teams and customers to use sustainable transport and SmartGo Leicester is an excellent tool and support network."

    Jo Tallack, General Manager, Highcross Leicester (part of Hammerson)

    "SmartGo Stevenage is supported fully by Stevenage Borough Council and we would like to see membership increase and more organisations accessing the benefits and subscribing to the ethos of this important local initiative."

    Sharon Taylor Leader of Stevenage Borough Council

    GSK have been involved with SmartGo in Stevenage since its inception. We take our corporate social responsibilities very seriously and anything we can do to help encourage the use of lower-carbon transport by our employees, is a major benefit.

    SmartGo is a great way to reward our staff and is now firmly embedded within the workplace. With many train commuters, there are some huge savings available. The total value of all SmartGo offer requests at GSK in the last year is more than 27 times the cost of membership, which is fantastic value-for-money!

    Ian Pegg, Technical Operations Manager, GlaxoSmithKline

    "If the company you work for is a member of SmartGo you'll get a 10% discount on the price of your monthly (or longer) Great Northern season ticket, making travelling by train exceptional value for money. With services from Cambridge, Peterborough, Hertford North and London all calling at Stevenage, train travel could slash your journey time."

    Dyan Crowther, Chief Operating Officer, Govia Thameslink Railway

    Additional Services:

    SmartGO is managed by specialist sustainable transport consultancy, GO Travel Solutions. Members can save 10% off our additional consultancy services, including:

    • Facility design and promotion of active travel (walking and cycling)
    • Development of public transport links to enhance site accessibility and reduce car dependency
    • Personal travel planning for residential areas and employers
    • Creating the business case for electric vehicle integration through vehicle profiling and charging point consultancy
    • Review of business travel including grey fleet, with a focus on cost and carbon reduction
    • Workplace engagement in sustainable travel through surveys, events and campaigns
    • Survey design, delivery and analysis including geographic information systems (GIS) mapping of trip making and transport networks
    • Marketing and promotion of sustainable travel including events, social media and marketing campaigns

    To see case studies of projects undertaken in some of these areas visit: www.go-travel-solutions.com/projects

    To discuss any of the items outlined above or other requirements, get in touch by calling: 0330 024 56 65, emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or completing the enquiry form HERE.