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New SmartGo Savings on Outdoor, Cycling and Sports Equipment

SmartGo members can now access new 10% discounts with Rutland Cycling, Cotswold Outdoor, Cycle Surgery, Runners Need and Snow+Rock.

Leicester-based Go Travel Solutions has added a range of new discounts and offers for members of its local and nationwide SmartGo workplace travel schemes. The new active sports and outdoors offers provide discounts on interests including cycling, running, camping, mountaineering, hiking and snow sports for people whose employers are SmartGo members.

Nationally, the SmartGo network is now helping 96,000 employees, from organisations including Volkswagen Financial Services, Loughborough University, Gloucestershire County Council, Mattioli Woods and GSK, to save staff money and improve air quality. The new 10% saving offers for SmartGo members are in conjunction with Rutland Cycling and Outdoor and Cycle Concepts - owner of major UK retailers Cotswold Outdoor, Runners Need, Cycle Surgery and Snow+Rock.

SmartGo members can now save money on buying new bikes, bike servicing or cycle hire at Rutland Cycling. Savings can also be made at Cotswold Outdoor on over 250 of the best brands for camping, mountaineering or hiking; on a huge range of top running products at Runners Need, on buying a bike, clothing or accessories at Cycle Surgery; or at snow sports specialist retailer, Snow+Rock.

A spokesperson from Outdoor and Cycle Concepts said: “We’re proud to support SmartGo, who share our mission to get more people active outside. Through this partnership, we hope to help people discover the many ways that they can get outdoors, and everything it has to offer. We’re happy to be able to prepare SmartGo users for taking on the outdoors with unrivalled service, expert advice and products from the very best brands.”

David Middlemiss, Chief Executive of Rutland Cycling, commented: “We’re proud to be supporting Go Travel Solutions and encouraging more people to make cycling part of their daily lives. We believe passionately that to do this, you’ve got to make cycling safe, convenient and easy. So, in our Rutland Cycling stores, you can hire a bike or e-bike, get your own bike repaired seven days per week, borrow a courtesy bike while your bike is serviced, and pick up cycle clothing, spares and accessories. We have commuter-friendly opening hours and we also offer bike maintenance classes for all cyclists.”

SmartGo was created and is coordinated by local social enterprise, Go Travel Solutions. The company is based at Friars Mill by the Waterside in Leicester.  Robin Pointon, Managing Director of Go Travel Solutions added: “SmartGo members can access an ever-expanding range of discounts and offers to make their domestic and workplace travel plans more cost-effective and sustainable. We’re delighted to be working with Outdoor and Cycle Concepts and Rutland Cycling on a range of offers for active and outdoor sports lovers.”

For more details on SmartGo, visit


About Outdoor and Cycle Concepts:

Outdoor and Cycle Concepts believe that people are happier outside. Their mission is to inspire everyone to discover the outdoors, from total beginners to experienced athletes and explorers. Their four brands are united by their long heritages founded on passion and experience, values shared by a team of experts. Anyone can find you the best kit, but only Outdoor and Cycle Concepts can find you the right kit because they’re constantly out there adventuring, discovering great ways to make the most of every moment spent outdoors. They’re proud to offer expert advice born from experience, alongside friendly service to help you find just the right kit to take on whatever your next challenge may be.


About Rutland Cycling:

Rutland Cycling is an independent, family-run chain of cycle shops, based in central England. Established in 1981, it now has 12 shops including Britain’s biggest bike shop at Whitwell, Rutland Water; two Giant brand stores; and more shops at Grafham Water, Fineshade Wood, Peterborough, Cambridge, Nottingham and Northampton. It is proud to have won many industry awards, including the Family Business Award for Retail Excellence (2015), and Best Independent Cycling Retailer (2014, 2013, 2011, 2010).

In addition to stocking all the best bike brands, including Giant, Liv, Specialized, Trek, SCOTT, Cube, Cannondale, Santa Cruz, Bianchi, Whyte and Brompton, Rutland Cycling also offers traffic-free cycle hire, dedicated E-Bike Centres, full workshops at all stores, Retül Vantage bike fit, custom build, and a regular calendar of free rides and seminars.

About Go Travel Solutions:

Go Travel Solutions is a specialist sustainable transport consultancy serving businesses, public bodies and transport operators. See us online at or follow us on Twitter @GoTravSolutions or LinkedIn at

For press enquiries, please contact:

Simon Gribbon

M: 07990 583371

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